The Auxiliary's positive public image and excellent reputation in the community is no accident. The Public Relations program works to establish and maintain good will within the organization and with the general public and promotes the Auxiliary's many worthwhile programs, events, activities and accomplishments through every available medium. Public Relations performs a dual function. Doing things well and making sure that the public is aware of the efforts and the results ensures continued community support and awareness of Auxiliary programs. Good publicity augments and supports the Auxiliary's recruiting efforts by attracting interested, eligible women and motivating them to become active members. A major communications vehicle is the Auxiliary's bi-monthly national magazine, National News. This publication is a primary source of information and means of communication between the local Unit members and the organization's national leadership.